ICE Creative

Strategic Marketing

Brand Strategy

Behind every great marketing campaign is a great brand strategy.

Our business solutions are informed by insight and understanding, and are designed to afford our clients a creative and competitive advantage. By thinking strategically and executing creatively we are able to add real value, at every stage of the marketing process to your brand.

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We ask questions… a lot of questions. This allows us to gauge your needs, your customers’ needs and understand how they behave. Our strategic success is measured by engagement, response, conversions and return on investment.

Marketing Demands & Key Issues

We undertake a full internal and external audit of both your business and the wider market. What are the trends? What are the challenges? What key factors impact your business? Who are your competitors?

It’s the first step to solving problems, and understanding the answers that makes us better strategists and ultimately, better innovators.

How can strategic marketing help me target a specific audience?

User Profiling

Once we understand you, we then need to understand your audience. Most businesses have more than one customer profile, so to balance your strategy it’s essential that we know who they ALL are, and what they need.

Once we have identified your target audience, we can then make sure that the strategy is targeted accordingly and measured appropriately.

How do I know which marketing channel to use?

Looking to create a brand?

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Channel Strategy

How do you know which marketing strategies are right for your brand?

We conduct a thorough review of all the various channels available to you and recommend the best course of action. For some businesses it might be a focus on online activity; Facebook, Twitter, email marketing. For others, more traditional methods like advertising and print. Or, a creative blend of both.

I'm looking to create a brand, but not sure where to start?

Brand Strategy

Our marketing and design team can work with you at every stage of your brand’s development. Whether you’re evolving an existing brand or creating a new one; we will guide you through a process that establishes real brand value.

We’ll take the time to understand all the stakeholders in the business and work hard to discover how they engage with your brand, and how best to optimise this interaction. We’ll analyse how market changes impact your audience, and thoroughly assess your competitor’s offering in order to ensure that you can establish a unique point of difference for maximum competitive and creative advantage.

How do I organise and plan my marketing strategy?

Operating Plan

The operating plan will set out and define how your brand strategy gets implemented; the when, the why, the budget, the method, and the measurement.

All of this is constantly reviewed and benchmarked against targets to ensure that it’s working; and if we can do it better, then we will. We like to be agile in the way we work because the digital world is advancing at an unprecedented and unpredictable pace.

What do I need to start a project?

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Like everything we do, our approach to brand is driven by our collective creative experience. We look at things differently; using our creative skills to develop a strategy that is as unique as you are.

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